GNcareers, from Gulf News

Do you know your true worth?

Do you know your true worth?Image Credit: Supplied

When it comes to your career potential, do you really know the best that you can offer? Do you know what key phrases really matter for your resumé? What experience can really make the difference in getting your next job? What kind of connections are really going to help you advance? What are recruiters really looking for?

Looking for a job can bring out the desperate in the best of us. You may read through countless guides about what a winning resumé consists of and copy that formula.

You may consider your work experience and utilise every catchy and trendy skill that hiring managers are supposedly looking for now. You may end up working to collect likes and connections on social networks without considering how influential and genuinely helpful these are for your career. You likely work to make your background, skills and objectives fit some winning model of career success.

But the truth is that all of these techniques just end up making you a generic copy of everyone else instead of the one that stands out from the crowd. The more you try to make yourself fit into someone else’s mould, the further you get away from your authentic, relevant and valuable self. Instead of looking for the formula that everyone else says works, you should find your unique success formula. As personal branding coach William Arruda says, ''What makes you unique makes you successful.''

Personal branding is not just about a catchy message or profile. It is not just advertising yourself. Personal branding is about discovering what is truly valuable and compelling about you and learning how to amplify this in the eyes of others.

Once you understand your personal brand, what you have to do to get where you want to go becomes crystal clear.

Handy Hints:

• Learn the difference between natural talent and learned skills

• Values, passion, personality give substance to personal brand

• Structure your CV so recruiters get a hint of who you are in life

Get an insight on the difficult choice between a career and a job

Source: Oksana Tashakova, Special to Jobs & Careers

The writer is Personal Branding Expert, Wealth Dynamics Unlimited