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When you have heard talk of unique value propositions (UVPs) or unique selling points (USPs), it has most likely been in terms of developing the marketing strategy for a product or service, for a business or business brand.
But you have a UVP and USP, too. In fact, determining what your USPs are and what your UVP is is one of the best ways to develop your personal brand and align your career efforts with your brand.
Think about it: you are the product or service. You have unique qualities, experiences and skills that you bring to the table. Your personal brand exemplifies your UVP: what people can expect from you, what they believe about you, what is evident that is true about you and what you promise to deliver.
Working this out for yourself helps you understand your target market in terms of potential employers, companies and clients; understand just what matters about you most in respect to your customer segments; and understand just what you need to highlight in your resume, in an interview, in your elevator speech and on your online profiles.
Working out what your USPs are and what your UVP is helps you recognise what talents you need to develop with further education and experience; recognise which skills are less important to emphasise in terms of your brand; and recognize what steps you should take to amplify your UVP, your brand and recognition of your unique expertise or speciality. This is your marketing strategy for the brand called YOU.
One of the ways you can begin identifying your USPs is to think about what you have gravitated towards and done best among your former workplaces, jobs and roles.
• Emphasise skills that are your top strengths, natural talents
• Make your unique characteristics part of your personal brand
• Identify your USPs by determining what you have done best
Read more on defining what counts as fulfillment in a job
Source: Oksana Tashakova, Special to Jobs & Careers
The writer is Personal Branding Expert, Wealth Dynamics Unlimited