GNcareers, from Gulf News

What is personal brand and career brand?

What is personal brand and career brand?Image Credit: Supplied

Personal branding can help you launch your career but it is important to understand the difference between your personal brand and your career brand.

Your personal brand is everything that makes you YOU: your values, your passions, your strengths and your personality.

Your personal brand is the big picture and the deep well. It can take you in many directions and create many kinds of opportunities, and it is constantly evolving. Your career brand is a smaller part of this big picture; it is drawn from this deep well.

You have probably heard of the old adage ''Jack of all trades, master of none'' or ''Do one thing in order to do it well.'' This idea is vital for successful branding.

Just as determining your personal brand helps make you stand out as an individual, determining your career brand makes you appealing to the audience that matters most right now.

Think of your career brand as a step along the way, a goal for the immediate while your personal brand is the long-term investment.

The truth of the matter is that nowadays, it is likely you will have more than one career and if you want to become an entrepreneur, this means starting more than one business.

Identifying your personal brand gives you an insight into ways to explore different passions, interests and talents. You do not want your personal brand work to chain you to one career, one business or one type of product or service. You want people to be able to look back over your career and see how the different things you have done fit into the larger theme of your personal brand.

Handy Hints:

• Identify who your target audience is for your career now

• Determine where you’ll find them and how they’ll find you

• Consider which of your values resonate strongly with them

Find out why you should not compromise on your work values

Source: Oksana Tashakova, Special to Jobs & Careers

The writer is Personal Branding Expert, Wealth Dynamics Unlimited