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Recently, a business group I was trying to establish a business relationship with provided me with an opportunity to work on one of their projects. During the course of our discussion, one key member pointed out that I got this opportunity because the previous service provider lacked transparency.
''Transparency'' is one of the most misused words in the corporate world. In its simplest form, it means a clear, open and honest way of doing business without the need to have a regulatory mechanism.
For most of us, our work is an extension of our personality. Therefore, we should always ensure that we do not do anything untoward that will cast a slur on our reputation.
There are many instances wherein employees bend a little to get things done. Unfortunately, they do not realise that this will not work in the long run.
When we indulge in transparent business dealings, we have nothing to hide and no one to fear. I have personally reaped the benefits of transparent dealings and I vouch that it always pays to be open and fair. Being transparent provides the much-needed assurance to our clients that they have entrusted their business to the right team. It also means that there is lesser uncertainty and more clarity.
In this fast-changing corporate world, when there is clarity, there is increased productivity which, in turn, leads to enhanced profitability as well as long-term sustainability. It also provides a platform for organic growth and opens the doors to new businesses through referrals.
Integrity should become an integral part of how we do business. This will go a long way in building our credibility.
Let us make transparency the cornerstone of our work culture and enjoy the difference it brings.
• Transparency starts within the company and its people
• Develop innovative, clear practices with your employees
• To build brand loyalty, businesses need to build client trust
Source: C. Sunil Roy, Special to Jobs & Careers
The writer is Senior Manager, Publilink