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Have you prepared your elevator speech? This is the 30-second summary of yourself or your business that is meant to help you get a job, network, or interest key players. Do you know what you are going to say to someone, in a brief and chance meeting, that is really going to get your foot in the door?
It is better to think of a micro-pitch or an invitation for interaction instead of an elevator speech or a monologue. Plus, speeches are you-focused while pitches are other-focused. If you look up how to write an elevator speech, you will be told to craft a summary telling who you are, what you do and what you are looking for. But a great micro-pitch hooks people with an intriguing fact, metaphor or story starter. It reveals your unique value proposition. It is tailored to appeal to different audiences in terms of ''What's in it for me?''
You do not want just one micro-pitch. You want to think about the different people you might be pitching to because this will significantly alter what you say. There are different kinds of clients, employers, connections and investors.
You do not want to cram your life story or every detail of what you do into a micro-pitch. You want to intrigue your listener and ignite their interest so that they want to learn more.
Think of your pitch as the ball you toss to your listener: what game are they interested in playing? What stats will make them think you are the player they want to team up with? What outcomes are they most interested in? What unique advantage do you have that they will value?
Your micro-pitches are not just self-promotional materials. They are invitations to begin relationships. So, consider different listeners; explain what you do, why you are unique and think ''What's in it for them?''
• Sum up the wonderfulness that is you in 20 words or less
• Strive to tailor it to pique the interest of different audiences
• Close your pitch by talking about your various skills, strengths
Source: Oksana Tashakova, Special to Jobs & Careers
The writer is Personal Branding Expert, Wealth Dynamics Unlimited