GNcareers, from Gulf News

Corporate websites yield more job recruits

Biggest bulk of applicants, 24%, get hired through company-run job portalsImage Credit: Supplied

People looking to find a new job have a higher success rate if they apply directly through the employer’s website, rather than submit their application via a third party or in person, new research suggests.

In a study by Cazar that involved 3.9 million CVs (curriculum vitae) from candidates in the UAE, the rest of the Middle East and Asia Pacific, it was found that the biggest bulk of the applicants (24 per cent) got hired through company career websites.

Corporate talent pools, or databases of candidates set up by individual companies, emerged as the second-highest source of new recruits, producing 22 per cent of the hires, while news, trade and social media websites came next, at 13 per cent.

Employee referrals and traditional professional networking, which produced 14 per cent of the hires, proved more effective than job boards, which helped land new positions for four per cent of the applicants.

The study was conducted over a 12-month period in 2013 across different sectors, including retail, construction, banking, information technology, media and telecom. The vacancies covered ranged from customer service staff to senior executives.

Electronic applications

With the rise of the internet, the majority of recruiting activity today is being done electronically. No longer are candidates queuing at the employer’s doorstep to hand in their applications, and companies are now using a vast array of “channels” to find the right talent. These range from websites run by employers themselves to social media and online recruitment platforms.

Guy Rickett, CEO of Cazar, a recruitment solutions provider, said employers prefer to source candidates through their own websites because they want instant access to applicants and minimise recruitment costs.

“Companies have really started taking control of their talent acquisition in order to manage quality, time and costs. They have well-structured recruitment processes, professional online recruitment systems, stronger employer brands and more experienced teams than before,” he told Gulf News on Monday.

However, human resources (HR) specialists warned that companies could miss out on qualified candidates if they rely on their own career websites to recruit applicants.

“Job applicants post their CVs everywhere, from social networking sites to job portals. They also participate in career fairs. How are companies going to know there are other far more qualified candidates out there if they simply rely on their web portals? Corporate websites are only effective when the company is popular,” one HR consultant who asked not to be named said.

Passive candidates

Helena Houia, principal consultant at Talent2, said employers could also “exclude all passive candidates who are not actively seeking new employment.”

For job applicants, it is a good idea to always apply a combination of job-seeking methods when making a career move, such as professional networking, employee referrals and career fairs, among others.

“Online approach and applications are good in addition to phone calls. Applications in person are more acceptable at a junior level rather than for mid-senior level management positions,” Houia added.

Source: Cleofe Maceda, Senior Reporter,