Sign In
 [New User? Sign Up]
Mobile Version

Account Director - Digital

Gurgaon, HR
Job Code:
  • Marketing & PR
Applying for this job will take you to an external site
  • Shortlist
  • Email Friend
  • Print

Job Details

To drive client strategy across assigned nameplates in the online space across paid, owned and earned mediums.Advising on the integration between all digital channels and ensuring that advice is delivered with confidence and in collaboration with creative / strategy teams.Managing day-to-day affairs for on-going campaigns and tracking performance reports.Oversee the delivery of work and project manage on-going activity, ensuring work is delivered to the highest standard, on time and to budget.Job SpecificationCampaign strategyo To ensure that SMART objectives are in place across all campaigns and that these are understood and agreed with clients.o To proactively advise clients about digital marketing landscape developments and ensure that campaign strategies are adapted in a timely fashion to meet all relevant requirementso To ensure that campaign reporting utilizes the right metrics and are professionally written and proofed.o To manage ongoing planning and administration of assigned brands, ensuring that campaigns are properly planned and documented and ensuring that the right commercial and technical strategies and resources are in place to deliver against campaign objectives.Client focuso To manage both the digital marketing team and the brand team on the client side with multiple cross channel digital strategies.o On the toes client handling thus providing timely and efficient responses to all queries and delivering quality proposals and presentations.Analytical and technicalo To develop knowledge on an ongoing basis of developments in SEO, paid search, display, retargeting, email marketing, social, Conversion Optimization, website design and other key, relevant channels that provide traffic and conversions for clients and to share this with internal teams too.o Hands on experience of the key analytical and market intelligence tools like Google Analytics, Adobe Omniture, Search etrics and ensure analysis and insight are drawn from these tools, from third party analytics data and other sources across multi channels including ppc and display platforms.Key skills and experienceo Good understanding of web design and development process including; UX, scoping, project management frameworks, user testing and researcho Analytical, with a proven ability of data crunching and smashing from a large pool of information.o Excellent working knowledge of major social media channels including Facebook and Twittero Excellent understanding of how Google and other search engines worko Excellent communication and presentation skills and ability to deliver clear concise ideas to internal and external stakeholderso Excellent negotiation skills.Key behaviorso Excellent attention to detailo Passionate about digital marketing, with a general thirst for digital knowledge and a significant interest in new platforms and channelso Innovative and creative, with a concise, precise and effective approach to problem solving and the ability to develop, deliver and evaluate brilliant ideas founded on rock-solid strategic thinkingo Bright, motivated and driven, with the motivation to lead by exampleo Positive thinker, with a can-do attitude, Reliable, flexible and cooperativeo High energy and committed with a genuine sense of fun
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-6


Market Research | Marketing Strategy | Media Planning | Product /Brand Management
Applying for this job will take you to an external site


© Copyright 2015 Al Nisr Publishing LLC - powered by Gulf News