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Agm - Advertising & Promotions

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  • Engineering & Construction
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Job Details

Purpose of the postThis post will report to the AVP, Business Non Aero. The person will be responsible for managing assets and developing and executing strategy / plans for driving the large and important advertising and promotions business in collaboration with the Joint Venture partner.Key responsibilities Develop overall strategy for maximizing advertising and promotions business across the three terminals of the Delhi airport Manage and refresh asset portfolio and create high demand and high value portfolio by reviewing current asset performance and introducing relevant new formats ; Liaise with airport finishes and operations team for feasibility Define pricing and discounting strategy for maximizing long term revenues Work closely with concessionaire to expand market and enhance presence/ customer base in strategic verticals Formulate site level selling strategies basis market trends and preferences Maximize other revenue streams including videography and photography, branding rights and other permanent promotional schemes Support concessionaires with inputs on emerging pax trends, oversee development of pitching material and plan airport trainings for selling team Supervise advertising operations team, and resolve operational and execution bottlenecks; Liaise with government agencies to get requisite approvals Identify, plan and execute alternate revenue streams through corporate partnerships, branding rights and permanent promotion schemesKey skills required Functional knowledge on buy and sell side of advertising Creative and energetic approach to work Well organized and keen attention to detail Excellent communication and negotiation skills Ability to lead & manage team; and strike a balance between ownership and delegation Ability to identify value drivers in business and identify new revenue sources Ability to work with flexibility in a dynamic business environment Competencies required Functional/Domain Knowledge of the advertising sector, both from sell side and buy side perspective Strategic thinking and ability to build and own business plans & targets Business development and key account management skills to build and strengthen existing as well new vendor relationships Strong managerial skills with ability to prioritize, delegate and manage fragmentation effectively Ability to work in teams and collaborate with stakeholders across functions to drive cross functional initiatives/ outcomes Strong communication skills with the ability to communicate ideas, plans clearly with Sr. management, concessionaires and teams and also represent organization in important public forums Experience and capability to drive negotiations with vendors/ prospects Good mentor with experience of managing and developing teams and talent Overall, a self driven, energetic, forward-thinking and creative individual with high ethical standards and an appropriate professional imageOther functions & key interfaces Entire commercial team External concessionaires Airport operations Airport finishes Airport engineering team Govt. agencies (like MCD)
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 8-13


Advertising/Media/Arts | Corporate Sales | Relationship/Account Servicing
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