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Analytics & Customer Life Cycle Management Manager

Bengaluru, KA
Job Code:
  • Banking & Finance
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Job Details

Key ResponsibilitiesWork on data synthesis, solution design and creation of actionable insights, implications and recommendations in the areas of marketing optimization, pricing analytics, social/digital analyticsDemonstrate ability in driving business impact through the application of data science and analytical techniques. Understanding and leveraging the connection between data structures, analytical methods, and business applications.Generation of insights that provide business with necessary inputs for decision making through reports and analysis within predefined timelinesRole Requirements & QualificationsAnalytical and data interpretation skillsBusiness understanding and ability to link analytics possibilities with business needsData extraction and manipulation techniques (SQL, Base SAS, OLAP tools)Should have had experience in marketing and with additional specific experience in the area of Marketing Analytics.Knowledge of Variety and Advanced Analytics and Data Approaches, including Marketing Mix Models, Price/Promotion models, Segmentation, Forecasting & Data Prediction TechniquesKnowledge in multivariate statistical techniques (regression, classification, segmentation, etc.)Prior experience with pricing and or promotional modeling/analysis with respect to Brand, Channel and Promotional Strategies for consumer or Financial services productsKnowledge of other advanced analytical techniques. Specifically working knowledge of concepts such as, Conjoint Analysis, Design of Experiments and discrete simulation.PRIMARY Minimum 3 to 5 years of experience in Analytics ad Data Sciences. Graduate/Post Graduate in Mathematics , Computer Science Engineering and/or ManagementADDITIONAL / PREFERRED Machine Learning, Advanced Economics, Statistics or Quantitative Analysis.
Degree: M.Com. (Commerce) | M.Pharm. (Pharmacy) | M.Sc. (Science) | MA (Arts) | MBA/ PGDM | MCA/ PGDCA

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-5


Database Administration (DBA) | Software Engineer
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