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Area Sales Manager - Modern Trade

Bengaluru, KA
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  • Retail & Wholesale
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Job Details

Job ResponsibilitiesDefine monthly and quarterly plans to drive volume, value, market share and activations in the region - Firm up sales development plan to drive month and quarter priorities of the channel/region- Manage order generation through customers and order execution. Led by field team, and closer working with supply chain and KAM- Plan and Execute brand activation / channel activations at store level by working closely with KAM, CMM, Customer team- Manage supplies for indirect parties (supplied by distributor)- Detailed data analysis of Nielsen, Internal Sales, Customer Offtake and activation to understand the gap and opportunitie & build plans basis thatDrive Merchandising, and in-store execution - Manage the merchandising agency and team- Responsible to ensure execution of merchandising KPIs eg attedance, beat adherance, share of shelf (SOS), availability, promo execution, asset execution & management etc- Continuous team engagement to ensure high retention in merchandiser & promoters- Train team to deliver differentiated and innovative displays in the storeDrive field efficiencies - Brand level distribution, Range Selling (unique lines), Dairy distribution, FoB (frequency of billing), TLSD, SAMT Growths & TLSD (stand alone modern trade), focus brands availability, in-store execution (promo, visibility elements, activation KPIs), secondary fill rateEnd to end Customer wiring leading to superlative in-store execution - Lead the SAMT (stand alone modern trade) and regional chain planning- Involves TOT planning & adherence, Business planning, Market share deliverables- Be the face of britannia for all accounts at a regional level. Drive engagement and busines through regular reviews- Establish and run relationship matrix between field team and customer store team, through regular visits (basis norms), reviews and business planning- Competitiion understanding through customer discussions and field visits- Bring out opportunities and gaps for the larger team (esp KAM) to work uponCommercial Management - Ensure commercial adherence in promo execution from distributors and pricing check at store- Claim management from distributor to commercial team; and system through portal- Review and Reporting Collate data and prepare reports to track various parameters e.g. Sales Efficiency, Sales Achievement and Champion's Scorecard and discuss with the Team.New Product Management - Work closely with KAM, CMM, Supply chain to understand the channel priorities on new launches/ channel specific plan- Robust plan to roll out GTM (go to market) strategy, superlative execution in terms of distribution and basic field efficiencies- Regular review and progress tracking with team
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-7


Channel Sales | Client Servicing | FMCG Sales | Relationship/Account Servicing
Applying for this job will take you to an external site


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