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Brand Management - BRM


Source:
TIMESJOBS.COM
Location:
Mumbai, MH
Date:
20-11-2016
Job Code:
58281952
Categories:
  • Retail & Wholesale
Applying for this job will take you to an external site
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Job Details

Responsibilities will include marketing plan development to identifyspecific marketing tactics that build on consumer and customer insights to deliver overall business objectives andstrategies. You will also be using your skills to analyze the business, in addition to financial, competitive and researchanalysis, and research planning. Beyond that, additional responsibilities will include (1) Developing Plans and Strategies(forecasting, strategy/concept/packaging development and product/marketing qualification); (2) Advertising (strategy/creative brief development, copy evaluation, copy clearance, commercial production and media planning); (3) Promotion (promotion/pricing planning and strategy and promotion/pricing execution); (4) Consumer/Customer Training (consumerdecision making, customer operations, customer decision making and market segmentation); (5) Complex Business andFinancial Analysis; and (6) Interpersonal Projects (coaching/training, recruiting, multi-functional teamwork). QualificationsMinimum education of Master/PGDM. Must have proven success from school or work experience of strong leadership by envisioning, direction setting and enrolling others; thinking/problem solving; creativity & innovation; initiative & follow-through; communication; and priority setting. Experience Required - 3 to 4 years.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-4

Requirements

Market Research | Marketing Strategy | Media Planning | Product /Brand Management
Applying for this job will take you to an external site

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