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Brand Manager Digital Marketing

Mumbai, MH
Job Code:
  • Banking & Finance
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Job Details

Job PurposeThis position will manage Content, Social and Digital Media Marketing to ensure a seamless digital outreach experience for online acquisitions and engagement. Your main focus will be to optimize conversion and the performance of the conversion journey via content and performance marketing. The position will drive digital campaigns for Brand and different business verticalsKey Accountabilities Define our strategy across owned, paid and organic channelsIdentify, test and optimize the best channels to drive low CPAEstablish strong tracking across all customer interactionsImplement and refine the attribution model (working knowledge of Appsflyer tool and Qlikview is desired)Own the consumer journey funnel from impressions to final conversionSetup systems to analyze weekly and monthly campaign performanceRecommend and execute optimizations on target lists, creative, offers, etc.Drive continuous improvements in messaging and channel placement to increase response ratesSet targets, goals and measure customer acquisition performance through various digital channelsDrive engagement led campaigns to boost awareness / consideration scores at an overall brand level (with focus on social channels) Know-how of performance / tracking tools (e.g Appsflyer or equivalent)Basic Analytics knowledge Job Duties & responsibilitiesManage and Leverage DBS brand for online medium Develop new initiatives with business team for DBS India in the digital arena Brand custodian for DBS India in the online worldSocial Media Marketing (SMM)Online Brand Building
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 7-12


Direct marketing | Marketing Strategy | Media Planning | Product /Brand Management
Applying for this job will take you to an external site


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