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Brand Manager

Mumbai, MH
Job Code:
  • Retail & Wholesale
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Job Details

Marketingo The Brand Manager will be responsible for the business results of product portfolio. This responsibility will exist throughout the product life cycle from idea through development, launch, operation and end of product life.o To prepare marketing strategy for key operating markets to improve secondary sales, to launch new products; to understand the impact of marketing campaigns, to analysis sales trend of various regions, to analyze competitors & their activities.o To Manage Product Portfolio and monitor the overall performance of the product(s) in the portfolio, determine the opportunities, prioritize and select opportunities, determine scope and complexity, execute an then evaluate. o To assess existing product performance by collecting and tracking the results of the product according to expectations as well as identifying and implementing course corrections in response to issues that evolve.o To perform portfolio assessment to determine the current and future state of existing products within the portfolio and to evaluate existing products and products under development to ensure that portfolio returns are met. o To identify opportunities for portfolio improvements. To identify, capture and document opportunities that will result in an enhancement to the portfolio and will yield improved business results.o To develop product positioning that shall involve doing competitor analysis, deciding which products to position and then finally positioning the products according to the ana
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-4


Market Research | Marketing Strategy | Product /Brand Management
Applying for this job will take you to an external site


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