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BRAND MANAGER - PHARMA


Source:
TIMESJOBS.COM
Location:
Bengaluru, KA
Date:
09-11-2016
Job Code:
58235765
Categories:
  • Biotechnology & Science
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Job Details

Plan, organize and implement activities directed towards the target groups ophthalmologists as well as those on staff at key Centers of Excellence like hospitals and major institutions throughout India.Attainment of market share and profit objectives through optimization of portfolio structure / sales mix.To increase efficiency of all promotional activities through periodical cost/benefit analysis (sampling, efficiency of promotional inputs / trade promotions etc.)Maintain regular communication and support to the local sales organization in order to achieve best fit between global strategy and local marketing / sales tactics opportunities and actions and ensure proper execution.Create, propose and implement key brand promotional projects (e.g. mailing drives, advertis-ing/promotional campaigns, briefing documents for sales force representatives, etc.) with Marketing Manager approval.Focus on marketing effectiveness through objective-oriented activity and measures planning, optimization of the activities and measures in line with strategies defined by marketing management through utilization of the entire marketing mix.Close insight into trade and distribution channel mechanisms through field visits, customer panels and relation to sales force.Work with logistics and supply chain to forecast and maintain adequate stock across the distribution channel.Responsible for identifying and recommending new promotion and or distribution channels that improve access to current and new users.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 6-8

Requirements

Channel Sales | Client Servicing | Corporate Sales | Retail Sales
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