Sign In
 [New User? Sign Up]
Mobile Version

Business Group Head - Media Planning

Bengaluru, KA
Job Code:
  • Marketing & PR
Applying for this job will take you to an external site
  • Shortlist
  • Email Friend
  • Print

Job Details

Responsibilities of the roleMaking and evaluating media plansControlling media spends & implementing the campaignMonitor & report on the campaign - have full accountability of your campaignsCompliance against internal auditMaking healthy work relationships within the GroupM systemUsage of tools for strategy & rationale buildingBrainstorm, ideate & keep track of properties in the market, with a brand fit & recommend suitable onesRigorous tracking, monitoring & follow up of TV plans as per audit normsUndertake market visits to improve understanding on client business and processes involved in making a product sellHelp team with market intelligence & structured data reporting in order to strengthen the brand/portfolio AOPEfficacy on day to day Job, data management and trainingSkill Sets requiredMedia understanding, plans working knowledge, campaign management experience with both TV, print, radio and Non-traditional media digital, activations, cinema etc.Minimum 6 - 8 Years work, preferably within media, communication, and advertisingStrong business, marketing & consumer understandingKeeping abreast of current industry communication / media thinkingStrategic innovation & creativity skills , excellent presentation skillAnalytical skills both qualitative and quantitativeStrong knowledge and understanding of media tools and techniques / processesUnderstanding of all media channels (includes digital) and disciplines and the ability to develop simple and actionable ideas into strategies that matterTeam player and positive attitudeExcellent communication skill.
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 6-8


Market Research | Marketing Strategy | Media Planning | Product /Brand Management
Applying for this job will take you to an external site


© Copyright 2015 Al Nisr Publishing LLC - powered by Gulf News