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Business Manager

Gurgaon, HR
Job Code:
  • Marketing & PR
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Job Details

Opportunity to understand business issues from a media owner perspectiveExposure to different aspects of running a media business early in your roleBe part of the dynamic, ever-changing media landscapeWhat you will need 3-5 years of media experience with a mix of media planning/buying/research or channel strategy /insights experienceStrong media software expertise BARC/TAM, IRS, MAP, TGI, Comscore, RAM etc.Attention to detail ability to spot trends and provide compelling insights through data analysisStrong functional media knowledge with ability to consider media issues from a media-owner perspective; being updated with broad media trendsAbility to interact with people from a wide cross-section to get pertinent informationResponsibilities of the role Ensure that approved contract deliverables are created and sent as per the engagement calendarAddress all day-to-day ad hoc queries from the clientArrive at actionable solutions using secondary data analysis (BARC /IRS /RAM /TAM /TGI /groupM tools etc) and by drawing upon media planning experience.Collate knowledge from different groupM agencies & trading teamsTo provide quality analysis with action points for category competitive reports for clientsTo provide mid-campaign evaluation and take corrective action as required to ensure that campaign deliverables are metTo alert client timely if there is likely to be a campaign delivery shortfall and take course corrective action in alignment with clientIn 12 monthsYou will input into new business pitches by identifying opportunities to create new products/reportsIn six monthsYou will come up with faster and better methods for doing periodic reportsYou will enhance the quality of existing reports based on client feedback and your learnings from different projectsYou will start building your relationship with the clientMeasures of success In three monthsYou will start working on client specific reports and learn to use various industry & proprietary studies from a media owner perspectiveYou will have obtained a good understanding of client (media owner) business issuesYou will have started to build relationships with internal stakeholders
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-5


Market Research | Marketing Strategy | Media Planning
Applying for this job will take you to an external site


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