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Communications Officer

Mumbai, MH
Job Code:
  • Teaching
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Job Details

The Communications Executive will work with the Communications Team to primarily ensure creative content delivery, online content management and consistency in organizations branding and messaging. The position will be responsible for (but not limited to) the following key areas. Brand Alignment Should have complete understanding of the Brand Manual and working Guidelines (training will be imparted.) Will be responsible for adherence to the guidelines established here in for creation and delivery of all communication. Creative Writing and Content Delivery (50 % Weightage) Create and follow a content delivery calendar Co-ordinate with regional teams to collect success stories from the field Brainstorm on creative ways of presenting stories in words, pictures, audio, video, illustrations etc. Co-ordinate with the translator (agency) Re-write translated content with a fresh, creative approach Adapt content to suit the need of various media vehicles social media, blog, journals, reports, media articles, photo-essays etc. Visit program areas to collect stories and for other related assignments Develop content for newsletters, press releases etc. Create Power Point presentations as required.Social Media Management (30% weightage) Maintain Educate Girls' digital presence, ensuring all information is consistent with brand guidelines, the annual communications plan, and is representative of the organization s mission and core values. Strategize and ideate to create periodic campaigns/contests to build brand awareness and increase traffic to social media pages. Some campaigns will have to be donations-centric. Create and maintain an editorial calendar for all social media and blog posts. Mange all social media channels with special attention given to blog Identify influencers especially on Twitter. Identify opportunities for increased brand visibility online Manage feedback and comments on all digital platforms Analyze feedback to find out what TG thinks about the organization and the cause Represent Educate Girls are social media summits and events. Formatting & QC (10% weightage) Format word files, Power Point presentations etc. for content to be placed in standard templates and in standard font style, and color. (As per Brand Manual) Do a QC to check output before the collaterals get into mass production special attention must be given to newsletter Others (10 % weightage) Timely documentation and record-keeping Maintain and update the mailing list & send out updates to our stakeholders as and when required Update information on website and other collaterals Monitor Educate Girls competitive environment Support communications team in PR initiatives, during events etc. Travel Monthly travel (for at least a week) to program locations in rural India, especially Rajasthan & Madhya Pradesh. Travel to other cities in India for summits and events as required. Education & Work Experience Graduate or Post-Graduate in any discipline but must be internet and technology savvy. Applicants with a degree in Mass Communications, BA and associated courses will be given preference. 2 years of relevant work experience (like content writing, social media management, PR) Knowledge of basic graphic designing software will be given preference. Must know English and Hindi fluently written and spoken Must own superlative creative writing skills Basic photography skills Must have an eye for good content words, pictures, audio-video and illustrations Knowledge of CorelDraw and Photoshop will be preferred Knowledge of Illustrator, Dreamweaver & HTML will be an added advantage A high level of sensitivity towards the cause is expected Should enjoy doing artistic work. Attention to detail and lateral thinking
Degree: M.Com. (Commerce) | M.Pharm. (Pharmacy) | M.Sc. (Science) | MA (Arts) | MBA/ PGDM | MCA/ PGDCA

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 2-5


Consumer PR & Publicity | Graphic Design | Photographer | Public Relations
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