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Content Strategist


Source:
TIMESJOBS.COM
Location:
Mumbai, MH
Date:
03-11-2016
Job Code:
58209668
Categories:
  • Arts & Entertainment
  • IT
Applying for this job will take you to an external site
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Job Details

Conduct qualitative content audits of client websites Create content inventories to catalog and organize website content Create and manage content matrices for the assignment and tracking of new content Develop a competitive site analysis/gap analysis Help clients interpret research findings and analytics to inform content decisions Create taxonomy/nomenclature lists and definitions Conduct SEO keyword research and make recommendations on strategic keywords to pursue Develop, maintain and enforce editorial style guidelines Closely collaborate with interaction designers, product strategists, developers and visual designers to create innovative content solutions Develop search-friendly content, including strategic keyword placement within copy that optimizes content for indexing, ranking, click throughs and conversions Identify marketplace opportunities where client brands can better meet the needs of existing and potential customers, and proactively pitch ideas Assess globalization and localization considerations Identify and develop workflow processes for requesting, creating, editing, publishing and retiring content Develop content governance plans for clients use
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-8

Requirements

Strategy | Other Marketing/Media
Applying for this job will take you to an external site

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