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Content Writers

Gurgaon, HR
Job Code:
  • IT
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Job Details

The Writer in charge of Content Development is charged with creating globally relevant content for driving customer demand in CRM campaigns byB2B Marketing increases the desire for Customers/Influencers, current and potential, to partner/conduct business with MasterCard by defining and communicating value in our differentiated products, platforms and solutions and conveying the benefits of electronic payments. High quality and globally consistent MasterCard stories delivered through scalable marketing and communications tools will be deployed to improve reputation and generate demand.The role of Content Development, Global Marketing is charged with working with researchers, analysts and MasterCard Subject Matter Experts to author engaging and differentiating thought leadership and POVs to shift MasterCard reputation and generate demand with all Customers/Influencer Groups for use in Lead 2 Revenue Management and RFP efforts.This role is essential to MasterCards desire to leverage consistent and high quality communication materials by creating a repository of compelling articles, white papers, presentations and blogs for use in all B2B marketing efforts at the global and local level. Demonstration of deep expertise in understanding analytics and research and uncovering unique perspectives that reinforceMasterCard postions as the visionary technology payments company.Proven ability to leverage Customer persona insights to target written materials that will nurture potential customer targets through awareness stages to marketing qualified lead. All About YouPassion for digging deep into research and finding key insights that will change how business looks at a problem/opportunityExcitement over the written word and the creative energy for finding the best headline that generates customer engagementTrack record of working with a global company on knowledge transfer.History of compelling articles, white papers and blogs for results-driven CRM initiativesExperience working for Communications Firm, Research Firm or Consulting Firm as an author of insights
Degree: M.Com. (Commerce) | M.Pharm. (Pharmacy) | M.Sc. (Science) | MA (Arts) | MBA/ PGDM | MCA/ PGDCA

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-5


Business Content Developer | IT/Technical Content Developer
Applying for this job will take you to an external site


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