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CRO Specialist

Secunderabad, Telangana
Job Code:
  • IT
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Job Details

Job descriptionAs a Conversion Rate Optimization (CRO) specialist you will be part of the Digital Marketing team at Capillary technologies Ecommerce Practice and will be involved in evaluating doing detailed analysis to identify how we can maximize Conversion Rate.At Capillary CRO is one of the vital element of Ecommece Practice we offer to our clients.Conversion Rate Optimization is part science and part art. We are looking forsomeone with a very keen eye for detail, inclination towards analytics and testing,awareness of usability principles and a reliable common sense.Understand various Conversion Rate Optimization best practices? Own and drive the CRO framework? Develop hypotheses, testing roadmaps and reports for A/B and Multivariate testsConduct own test in areas of Conversion Optimization ? Check test feasibility with the team? Roll out test calendar with Ecommerce and Technology team? Evaluate conversion bottle necks against known best practices? Understand nuance of a client's business and how it translates toconversion optimization? Understand and implement ways to monitor conversion funnel congestions, designand usability factors of highly converting webpages.? Develop and execute conversion optimization strategy with a goal of creatingconversion rate and revenue lift through use of testing tools? Prepare well written and presented reports - post detailed site audits? Present strategic inputs and content (reports) to clients in order to solicit a measurable growth in their business? Project management and coordination within different teams? Understand of various tools pertaining to conversion optimization measurement anduser response gathering? Review wire frames and functionality details for implementation and Technology teamSkillsStrong 6+ years of experience with 3+ years as a CRO specialist/leadHands-on experience with conversion rate optimizationAbility to implement and fix tracking code installations and tag management solutionsUpbeat attitude, self-driven focus and motivation, and desire to work in a results-oriented environment.
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 6-11


Market Research | Marketing Strategy
Applying for this job will take you to an external site


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