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Deputy Manager Regional Marketing

Bengaluru, KA
Job Code:
  • Travel
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Job Details

Primary responsibilityTo handle all BTL activities and implement campaigns for the assigned region.QualificationPost Graduate in MarketingTypical Work Experience3- 6 years, preferably from FMCG / QSR / Retail sectorey Responsibility AreasManage and implement all BTL (below-the-line) elements of agreed marketing programmes.Responsible for best-in-class communication and delivery of programmes through strong internal relationships and system practices.Responsible for execution and evaluation of continuous improvement of all advertising, promotion and public relations.Understand the market & the consumers.Responsible for tie ups & alliances both national & regional to promote the brand.Responsible for marketing activities for a target segmentResponsible for developing the marketing plans for the segment including inputs on the marketing strategy, calendar of events, media plans, interaction with agencies, field programs etc.Coordinate with operations & other departments on the execution of marketing plans.Responsible for driving the birthday party numbers across the region.Accountable for handling & leveraging the Brand - Ronald in conjunction with the public relations & corporate affairs team.Support the process for development, execution and evaluation of national and local media plans with reference to the strategic platformsManage the process for development and execution of creatives [TV, radio, outdoor, print and restaurant merchandising etc]Manage the process for developing relationships with strategic businessManage the process for managing local media relations.Ensure proper use of the McDonald's trademarks, logos, producer's licenses and makes sure all advertising materials have legal and creative approval
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-6


Market Research | Marketing Strategy | Media Planning | Product /Brand Management
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