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DGM - OTC International Marketing

Kolkata, WB
Job Code:
  • Retail & Wholesale
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Job Details

Responsibilities Strategic - Scans the International business environment to explore options for revenue generation from new and existing consumers.- Drives the formulation of marketing strategy of Top OTC Segment encompassing all brands. - Understands the strategic business requirement of the organization based on the organisation growth focus and strategy.- Strategises on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence. - Leads and finalises brand plans & growth avenues and their strategic fit with corporate plan.- Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension. Operational - Guides brand & category managers to develop these strategies into detailed marketing plans and executions. - Supports all international clusters towards ensuring meeting the dynamic consumer needs across all international markets.- Ensures individual brand focus is maintained through all possible media options and co-ordinates with Corporate communication to ensure alignment of branding strategy of Top FMCG and individual brands. - Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.- Takes overall responsibility for Product Conceptualization, positioning & New product development in co-ordination with R&D. - Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.- Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity. - Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.- Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands. - Regularly collects and analyses competitor information through market intelligence and other sources working closely with international clusters.- Scans the international business environment via international clusters on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement. - Develops international market entry strategy for previously untapped geographies based on market intelligence.- Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved. - Develops standardized Systems and Processes to enhance performance and remove redundancies.Financial - Develops Annual Plans & Budgeting for the brand and monitors the expenditure.- Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met. - Strives to increase return on expenditure on advertisement & brand endorsement.People - Ensure timely PMS implementation adhering to specified procedures.- Interacts with all employees on a regular basis to understand their key concerns and ensures development of systems and policies that are enabling in nature. - Ensures that the marketing team is adequately trained in both functional and behavioural aspects on a regular basis.- Takes responsibility for people development initiatives and building up of in-house capabilities aimed at succession planning for all key positions reporting to the position. - Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 8-13


Marketing Strategy | Product /Brand Management | Relationship/Account Servicing | Retail Sales
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