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Digital Marketeer

Bengaluru, KA
Job Code:
  • IT
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Job Details

Responsibilities- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Work with designer and developer to maintain and enhance our website and optimize content for SEO. Use analytics and A/B testing tools to continuously improve our web presence- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs and organic channels.- Design, build and maintain our social media presence- Work with our content marketing to build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Instrument conversion points and optimize user funnelsRequirements- Bachelors degree with 3 or more years of experience. MBA is a plus.- SAAS Experience - Preference will be given to candidates with experience working with well-known SAAS companies, with a string international customer presence.- Website and SEO - Working knowledge of HTML/CSS, Wordpress and on-site/off-site SEO. Javascript experience is a huge bonus- PPC Advertising - In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Quora and more), and content distribution and placement networks like Outbrain and Taboola.- Social Media Marketing - Be up to date with all relevant social media platforms and leveraging them to expand the reach of the organizations digital activities- Email Marketing Past experience with email marketing, lead nurturing, drip campaigns and marketing automation.- Analytics & Optimization - Experience with website optimization, A/B testing, Google Analytics to measure impact of all marketing activities- Creativity & Design - Have a creative mind to leverage different aspects of the product to ideate and create creative content and campaigns- Content marketing - Experience in writing/editing content (blogs, infographics, ebooks, etc) to establish thought leadership and for branding and demand generation- Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role.
Degree: M.Com. (Commerce) | M.Pharm. (Pharmacy) | M.Sc. (Science) | MA (Arts) | MBA/ PGDM | MCA/ PGDCA

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-8


Market Research | Marketing Strategy | Product /Brand Management
Applying for this job will take you to an external site


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