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Digital Marketing

Bengaluru, KA
Job Code:
  • IT
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Job Details

Person with a high level understanding of the SaaS selling space. Will be in-charge of scaling the companys products, services, website and brand over SEM, In-Bound and Out-Bound marketing. Recognize and report trends in Google Analytics data and other sources to identify opportunities in visitor behaviours and site conversions.Monitor, analyse and evaluate the effectiveness of the companys website, SaaS products & services, marketing campaigns and outbound programs by analysing data and metricsOptimize websites to ensure high SEO scoresBuild and launch a variety of email campaigns to drive leads, communicate with existing customers, and increase customer loyalty/repeat purchaseAnalysing daily campaign performance of SEM campaigns and proactively seek daily optimization opportunities such as bid adjustments, day parting, copy, content placement, keyword mining, and link building.Develop weekly, monthly & quarterly reports on website traffic, bog traffic, marketing campaign traffic, social media traffic, competitor analysis, keyword rankings and user behavioural patterns.Create dashboards that provide detailed monthly and quarterly results and present analytical findings, communicate complex concepts to team.Create and deliver key business insights and recommendations based on data to inform strategy. Job RequirementsKnowledge of Microsoft Office programs, (Word, Excel, PowerPoint). Must be proficient with Excel spreadsheets and understand formulas in order to calculate and track results.SaaS marketing experienceStrong understanding of social media platforms including Facebook, LinkedIn, Instagram, Pinterest, Twitter, YouTube, Google + and so on.Strong self-starter who thinks on his/her feet to solve problems. Ability to recommend, and initiate work and projects with minimal directionKnowledge of digital Marketing and analytics platforms that support social media channels such as Google Analytics, Facebook, Pinterest and so onAttention to detail, time management skills, exceptional initiative & follow-through skillsSuperior interpersonal and written/verbal communication skills; ability to thrive in a cross-functional, team-based environment is criticalStrong sense of urgency, drive and passion to take ownership of all projects. Able to work independently as well as in a team environment.Strong organizational skills and must be detail oriented. Ability to multi-task and prioritize.Knowledge about the latest online, news, technology and social media trends.Exceptional and creative writing skills with a flair for social network, online jargon, humorous and relatable writing style a plusExcellent web/blog writing skills and strong grasp of the visual web a plus
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 2-6


Market Research | Marketing Strategy
Applying for this job will take you to an external site


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