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Digital Marketing Manager

Bengaluru, KA
Job Code:
  • Retail & Wholesale
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Job Details

Specialized, individual contributor role as part of the Digital Marketing & Analytics team. Through digital and online techniques and analysis, the digital marketing executive pursues specific goals in lead generation, lead qualification, communication, brand building and conversion.Responsible for driving web traffic to the company website to increase sales utilising a range of channels including SEO, Paid Search (PPC), Social Media, Display ads, affiliates, E-mailMarketing etc.Identify and implement website best practices that drive a best in class customer experience to improvemarketing effectiveness, maximize conversion rates and grow the ecommercechannel.Work closely with product team to develop and execute an effective digital marketing strategyOwn and execute on Social Media, Display Ads and Affiliates digital marketing channelsTrack and report on campaign performance and effectiveness and continuously optimize to drive better resultAwesomness RequirementMinimum 2-3 years of digital marketing experience through channels like SEO, PPC, Social Media and affiliates. Hands on experience of multiple channels preferred.End-to-End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.Execution of Search Engine Optimization on a continuous basisExecution of Social Media Marketing effortsCreation and execution of SMS and Email based marketing campaignsStrong skills in online marketing, branding, social media marketing and copywriting are desirable. Prior experience and training in online brand building would be a strong credential. Abilities and aptitude in sales, business development, customer interaction and relationship would be appreciated.Strong understanding of current online marketingconcepts, strategy and industry best practices.Quantitative and analytically strong. Able to track and report on marketing effectiveness and and create numbers based marketingstrategies.Excellent communication skills, both written and verbal.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 2-3


Business Analyst | Corp Communications | Marketing Strategy | Media Planning
Applying for this job will take you to an external site


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