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Digital Marketing Manager

Chennai, TN
Job Code:
  • IT
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Job Details

Skills Required(Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Media Optimization)Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to- end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateRequirementsDegree in marketing or a related field with education background.Proven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimising landing pages and user funnelsExperience with A/B and multivariate experimentsPlan, execute, and measure experiments and conversion testsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Working knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimising Google Adwords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to- date with the latest trends and best practices in online marketing and measurement
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 2-4


Market Research | Marketing Strategy | Media Planning | Product /Brand Management
Applying for this job will take you to an external site


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