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Digital Marketing Manager

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  • Marketing & PR
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Job Details

Exposed to marketing in Mobile and Digital SpaceOverseeing and managing digital marketing campaigns with partnering agencies and ad networks to maximize transactions.Devising strategies to drive online traffic primarily through mobile app, followed by mobile/tablet website and desktop websiteDrive User acquisition for Rockstand Mobile App and execute worldclass marketing campaigns focused on mobile channels.Drive organic and Inorganic acquisition and constantly reduce cost of user acquisition.Create Marketing campaigns, analyze and optimize the same, on Mobile Ad-Networks like Adwords, InMobi,, Facebook etcKnowledge of digital marketing channels, including SEO, SEM, affiliates, email campaign, Social Media technologies, and best practices.Optimize cost, budget allocation, and bids in order to maximize ROIHandle relationship with clients as well as with Media Owners/ Publishers/ Ad networks/ Ad exchanges/ DSPs/ Search enginesWork closely with Marketing Analytics team to define funnel tracking and reporting as well as campaign performanceHands on experience on Google Analytics and any one mobile analytical tools like flurry or more.Desired Candidate Profile3-5 years of relevant work experience in online marketing, mobile marketing, and/or product marketing.Proven track-record of delivering online traffic growth from multiple sources including online advertising and/or mobile advertising.Superior verbal and written communications skills with extreme attention-to-detail.Comfort rolling up sleeves to perform quantitative analysis and reach sound conclusions. High level of aptitude with Excel (pivot tables) required.Strong time-management skills. Ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-5


Market Research | Marketing Strategy | Media Planning
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