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Digital Marketing Manager (Gold Coins)

Mumbai, MH
Job Code:
  • Retail & Wholesale
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Job Details

Head the Gold Coins Business Category and manage the P&L for the BusinessDevelop and implement strategic initiatives across internet and 3G platforms (online and mobile), resulting in increased traffic, consumer acquisition and consumption and heightened brand awarenessDesired Candidate ProfileMBA with 7-12 years of experience in Digital consumer marketing, with heavy experience in Internet marketing includingSEO, SEM, syndication, email, social media and display advertisingKnowledge of principles and methods for showing, promoting, and selling products or services onlineStrong blend of marketing and technical leadership abilities with good interpersonal and communication skillsAbility to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problemsKnowledge of business and management principles involved in strategic planning, resource allocation, leadership, production methods, and coordination of people and resourcesStrong presentation skills must provide a point-of-view and be able to back it with supporting business cases, ROIs and modelsHigh energy individual with an entrepreneurial spirit combined with a disciplined, analytical approach based on facts and dataA world class marketer who has a track record of driving direct and dramatic, business to consumer customer acquisition & retention results, by focusing on critical few priorities to succeed and clearly measuring outcomesStrong strategic thinking skills and ability to see the big picture while still enjoy rolling up his/her sleeves to execute the best marketing programs in the market.Rigorous analytical and qualitative skills and ability to demonstrate strategic and innovative thinkingTrack record of excellent partnering, collaboration and influencing across company functions, different cultures and complex time zones including virtual working with teamsExcellent communication acumen, and strong interpersonal and organizational and presentation skillsDemonstrated ability and passion to excel within an environment of change, start up mentality and a drive for continuous improvement Optimize marketing efforts like site promotion, online marketing messages, on-site retention and e-mail management to drive traffic and build product desireExecute the marketing strategy around social media, in partnership with the Product / Category ManagersIdentify viral marketing opportunities with the goal of driving traffic and creating brand awareness with the help of marketing and content syndication partnerships, database newsletter subscription and creative retention managementMaximize online marketingROI through natural search engine optimization, paid search advertising management, online display advertising management, global search engine marketing, attribution modeling and management, social media, mobile marketing, product feed management and other related services
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 7-12


Business Analyst | Market Research | Marketing Strategy | Media Planning
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