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Digital Marketing Manager

Gurugram, HR
Job Code:
  • IT
  • Retail & Wholesale
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Job Details

Candidate will Strategize and Execute Online/Mobile Display, Affiliate, and Social Media Campaigns to drive Traffic, New User Acquisition and Brand. Online/Mobile Media Planning. Manage brand communication and creative ideation and development. Strengthen the brand to increase brand searches and direct traffic. Activation & Engagement of Existing Users - Effectively use the own and earned media to drive unpaid traffic, acquisitions, and activations. Campaign/Consumer Analytics, Insights, and Optimizations. Manage Digital, Social, and Creative Agencies to deliver Business Results. Plan and execute Market/Consumer Research and develop actionable Insights.Minimum Experience Requirements- Bachelors or Masters Degree in any field. MBA would be an added advantage- Minimum 2 year experience.Key Skills- Has excellent communication skills, and is ready and willing to take on and lead offbeat projects that may not always be in the ambit of a typical Brand Manager.- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Proven working experience in digital marketing - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools (e.g., DART, Atlas) - Experience in setting up and optimizing Google Adwords campaigns - Strong analytical skills and data-driven thinking
Degree: MBA/ PGDM

Additional Degree: B.Com. (Commerce) | BBA/ BBM/ BBS

Experience: 2-7


Market Research | Marketing Strategy | Media Planning
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