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Digital Marketing Specialist

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  • Marketing & PR
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Job Details

Job Description Looking for a Digital Marketing Expert to develop, implement, track and optimize our digital marketing campaigns across all digital channels for a reputed company.Responsibilities**-* Plan and execute all web, SEO/SEM, marketingdatabase, email, social media and display advertising campaignsSkills - Copywriter- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals- Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Instrument conversion points and optimize user funnels- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.Requirements - Degree in marketing or a related field- Proven working experience in digital marketing- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate- Experience in optimising landing pages and user funnels- Experience with A/B and multivariate experiments- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)- Working knowledge of ad serving tools (e.g., DART, Atlas)- Experience in setting up and optimising Google Adwords campaigns- Working knowledge of HTML, CSS, and JavaScript development and constraints- Strong analytical skills and data-driven thinking- Up-to-date with the latest trends and best practices in online marketing and measurement
Degree: M.Com. (Commerce) | M.Pharm. (Pharmacy) | M.Sc. (Science) | MA (Arts) | MBA/ PGDM | MCA/ PGDCA

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 2-5


Direct marketing | Marketing Strategy | Media Planning | Product /Brand Management
Applying for this job will take you to an external site


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