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Digital Marketing Specialist


Source:
TIMESJOBS.COM
Date:
18-11-2016
Job Code:
58320117
Categories:
  • Marketing & PR
Applying for this job will take you to an external site
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Job Details

Looking for a Digital Marketing Expert to develop, implement, track and optimize our digital marketing campaigns across all digital channels for a reputed company. Responsibilities**-* Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns Skills - Copywriter - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Requirements - Degree in marketing or a related field - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimising landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools (e.g., DART, Atlas) - Experience in setting up and optimising Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement
Degree: M.Com. (Commerce) | M.Pharm. (Pharmacy) | M.Sc. (Science) | MA (Arts) | MBA/ PGDM | MCA/ PGDCA

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 2-5

Requirements

Direct marketing | Marketing Strategy | Media Planning | Product /Brand Management
Applying for this job will take you to an external site

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