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Digital Marketing Specialist

Chennai, TN
Job Code:
  • IT
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Job Details

Essential Duties & ResponsibilitiesManage, execute and ensure ongoing optimization on all aspects of digital marketing. This includes a website, blog, SEM, SEO, email sends, list management, keyword research, and online advertising and promotions from deployment to measurement.Proactively review and maintain all online content to ensure it is aligned with the overall product objectives.Digital Campaign Creation and ManagementManage all digital campaign execution including design, deliverability, testing, automation rules, notifications, optimization, and analysis.Create and maintain campaign landing pages, ensuring best practices for mobile - conduct A/B testing and improve usability based on buyer personas.Support the planning and execution of various marketing activities - including email, webinars, third-party syndication and PPC - to deliver and nurture quality sales leads.Ensure the creation, categorizing, import, and assignment of individual leads and sales and marketing lists.Create and manage the lead scoring structure and guide changes to increase sales efficiency and effectiveness from inbound leads.Develop, test and refine components of our digital marketing mix (lists, e-mail templates, landing pages, offers, advertising, etc.) and continuously improve campaign effectiveness.Work with PPC management vendor to optimize PPC programs and their effectiveness.Articulate digital marketing campaign details such as objectives, target audience, key message, project plans, initiatives, program sequencing, metrics, and opportunities.Market and Campaign Analysis/ResearchConduct keyword research, competitor analysis, and prospective client analysis to identify areas of opportunity such as marketing positioning, sQualificationRequirements5+ years proven SEM/SEO and online marketing experience in a B2B SaaS company or product marketing.A passion for disciplined planning, execution, and coordination. Tenacious fact-based analysis and ROI mindset.Proven ability to influence process improvement and positive change in a matrixed organization.Robust presentation and written communications skills in organizing data, telling a story and making it relevant.A practical focus on achieving the appropriate financial alignment among business goals, best practices, and advanced enabling tools & technology.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 5-10


Market Research | Marketing Strategy | Product /Brand Management
Applying for this job will take you to an external site


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