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Digital Product Manager/ Digital Marketing Manager


Source:
TIMESJOBS.COM
Location:
Mumbai, MH
Date:
15-11-2016
Job Code:
58294721
Categories:
  • IT
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Job Details

Represent both business and customer needs globally to identify opportunities for our Mobile Apps App store optimization Mobile ecosystem Mobile App marketing To improve and enhance the effectiveness of the website, driving operational resolutions whilst defining and delivering a portfolio of initiatives for the ongoing development and optimisation of our multi-channel proposition. Focus on delivering and maintaining an excellent customer experience via multi-channel touch points across the world, primarily focused on the global website and other future digital channels along with optimisation of existing capability on all channels, competitor analysis, business process change management. Facilitation of workshops, specifying requirements for introduction of new functionality and being an expert in key disciplines such as data management, usability, accessibility, digital marketing and analytics. Identify key customer experience and business benefits, cost savings and revenue enhancements associated with any new concepts, clearly agreeing the goals, objectives, and scope of a project or initiative Define anticipated time, budget and scope working with IT and third party business suppliers for inclusion in business case or rationale Work with team to understand management information and analyse trends and user research to inform, determine and define appropriate customer experience for each channel Keep abreast of industry trends, to ensure the channel stays ahead of the competition, and research topics thoroughly. Complete detailed analysis and benchmarking of competitors proposition, marketing communications and capabilities to propose best of breed enhancements across multi-channel touch points to drive revenue enhancement or improve customer experience Work with IT Project Managers and Testing teams to plan and manage the testing and required quality assurance of change. Complete overall sign off of the project or continuous improvement cycle on behalf of the businessCandidate Specification 4+ year relevant experience MBA in Marketing or Digital Marketing or Online Marketing An understanding of usability, accessibility and analytics essential Experience of working in a challenging, fast moving environment Enjoy responding quickly and influencing people to deliver Strong interest and enthusiasm for marketing and digital channels Excellent interpersonal skills, with the ability to communicate at all levels within internal departments and external agencies and with the ability to explain complex elements in a simple way Good listening skills with the ability to question and challenge even where not necessarily a subject matter expert Strong team player, with the ability to manage and prioritise own work and be autonomous. Experience of making challenging decisions or challenging ideas and costs Salary as per industry standards
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 4-9

Requirements

Direct marketing | Market Research | Marketing Strategy | Product /Brand Management
Applying for this job will take you to an external site

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