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Director - Content Marketing

Secunderabad, Telangana
Job Code:
  • IT
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Job Details

ROLES & RESPONSIBILITIESDevelop a deep understanding of our market and buyer. Build a solid content marketingstrategy that will position us as the key player in the market.Create amazing content. Identify key campaign themes and build a variety of content (blogposts, infographics, e-books, press releases, webinars, etc.). The goal of the content strategywill be to generate leads and nurture them through the marketing and sales funnel.Identify and recommend ways in which content can be represented and repurposed forpromoting across multiple channels.Partner with other teams including digital marketing, sales, product, customer success, PRand events to create and optimize content assets to increase awareness, campaigneffectiveness, and lead generation.Work with the rest of the marketing team to distribute content and amplify across channels.Be ready to try out new things to get our content in front of new audiences.Build and track benchmarks for measuring success and ROI. Implement new tools andprocesses for effective creation and measurement of content.Build a content strategy and team that can scale quickly and amplify lead generation andwinning customers.Conduct ongoing usability tests to gauge content effectiveness and measure traffic growth.Build and manage a team of in-house/outsourced content editors, marketers and copywriters.SKILLS & EXPERTISEYou're a commander of the written word and can connect with audiences in a professional,yet friendly manner.Is tech and web-savvy. You can quickly grasp our technology and clearly communicatebenefits to a non-techie, but business savvy audience.Is experienced (at least 5 years). You've written blog posts and emails for marketingcampaigns with defined conversion goals. You understand how to write and conduct A/Btesting. And overall, can turn our content into a lead generation machine. Prior experience inmanaging content for corporate websites.Is crazy organized and efficient. You can juggle multiple projects without breaking a sweat.You're a master of multi-tasking.Is metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmarkreports to measure content engagement success.Is a leader and mentor; You can collaborate and manage a team as well as multiple projects
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 10-15


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