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DIRECTOR - MARKETING & CONSUMER INSIGHTS


Source:
TIMESJOBS.COM
Location:
Gurugram, HR
Date:
08-11-2016
Job Code:
58230583
Categories:
  • Retail & Wholesale
Applying for this job will take you to an external site
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Job Details

Drive consumer centric mindset with in depth segment & occasion understanding and actively use consumer perspective as a springboard for all initiativesUse research to form clear insights and strong action plans for the brandProactively use category trends and use them to define the future in terms of business opportunitiesAble to identify key knowledge gaps and initiate new research to fill the gapsDrive theconsumer insights (qualitative & quantitative) function & strategic researchInitiate and lead quantitative and qualitative research projects including product, advertising & shopper marketing, customer research to support business needs Manage Consumer insights Projects - setting objectives, planning, timelines & budgetsAble to identify key knowledge gaps and initiate new research to fill the gaps Manage and oversee the agency teams to ensure that they are well motivated, equipped and fully briefed to implement local research mandatesBringing in consumer insightsleading to mix development, course corrections, and strategy formulationCritical decision support role, using researches, insights & other data.Core CompetenciesSkills Required Appreciation of consumer attitudes and behaviorExcellent skills in analytical & logical reasoning, creativity, presentation, data analysis & reporting.Team player with ability to establish rapport & credibility quickly.Self-starter with experience of working in a busy, fast paced environment with strong multi-taking capabilities.
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 10-13

Requirements

Marketing/Brand/Product
Applying for this job will take you to an external site

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