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Executive Media Planning and Media Buying

Bengaluru, KA
Job Code:
  • Retail & Wholesale
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Job Details

Understand the companys business objectives and advertising strategy;liaising with the creative agency team, clients and consumers to develop media strategies and campaigns;making decisions on the best form of media for specific clients and campaigns;undertaking research and analysing data using specialist industry resources;identifying target audiences and analysing their characteristics, behaviour and media habits;presenting proposals, including cost schedules, to clients.recommending the most appropriate types of media to use, as well as the most effective time spans and locations;working with colleagues, other departments and media buyers either in-house or in a specialist agency;making and maintaining good contacts with media owners, such as newspapers, magazines and websites;managing client relationships to build respect and trust in your judgement;proofreading advertisement content before release;maintaining detailed records;evaluating the effectiveness of campaigns in order to inform future campaigns.Skills Requiredcommercial flair;good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media owners;literacy, for writing reports and presentations;numeracy, for data analysis and negotiations;strong analytical and organisational skills;ability to work with IT resources such as databases and spreadsheets, for the collection and management of information;capability to work effectively under pressure.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-7


Market Research | Marketing Strategy | Media Planning | Product /Brand Management
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