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Job Details

STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIESUnderstand and infuse global and national Red Bull strategies and philosophies in the fieldCommunicate clear expectations and guidelines to the Wings Team in order to achieve and meet targets successfully to drive trial with local consumersCapture and share essential first hand consumer perception feedback (post sampling)Communicate clear expectations and guidelines for SBMs to effectively plan and deliver on infusing Red Bull in to student life during key moments (study, sport, party etc.), using a from students for students approach to create a credible brand image within universities and win students as loyal Red Bull consumers.MARKETING INNOVATIONBe a key player in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives with the Field Marketing Managers guidanceBased on the knowledge and understanding of your region help come up with digital and social media as an integral part of success in field activitiesInvolve Wings Team and SBMs on idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early on.PREMIUM APPEAL AND EXECUTIONAL EXCELLENCESupport the Field Marketing Manager in creating and supporting key events, scenes and marketing opportunities that reflect the Red Bull brand valuesEngage in local grass-root events for sport and/or culture that are relevant for Red BullIdentify the local heroes in relevant Red Bull scenes and work together with the Field Marketing Manager to bring them to the world of Red Bull in a personal way.ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURESourcing and hire Wings Team members and SBMs who are brand fitTrain and lead the SBMs, and the Wings Team respectively with an empowerment approach so they take ownership of their own targets that impact the business and give opportunities for develop to the top shining starsImplement and uphold the national recruitment, on-boarding and training module for consistencyYOUR EXPERIENCE INCLUDES(proven performance in)Must have a Bachelor's degree/Master degree with specialization in Marketing management. The incumbent should have already built and sustained personal relationships in core scenes (like Culture, and/or Sports etc.) and should possess the experience in leading teams and managing people.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 2-6


Market Research | Marketing Strategy | Product /Brand Management
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