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Group Brand Manager

Mumbai, MH
Job Code:
  • Biotechnology & Science
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Job Details

Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as brand manager/ Sr brand managerAdditional exposure of sales preferredExposure to managing Key Accounts / dealing with Key Opinion LeadersExperience in managing new launchesCritical attributes / qualitiesExcellent Communication Skills.Functional & Technical Knowledge on therapy areas owned and other therapies in the division.Demonstrates creativity, innovation and drive for results.Ability to influence, lead and work with cross functional teamsAnalytical skills and good Financial AcumenStrategic thinking, Problem solving and decision making skillsPlanning and organizing skills for short term and long term.Time management and multi-tasking skillsBrief Job DescriptionIndependently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the DivisionAchieve top-line, market share and bottom-line targets for the brands assignedWork effectively with creative agencies as partners, to develop differentiated and impactful brand campaignsEnsure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.Analyze market conditions and forecast sales on a regular basis.Monitor ROI on brand strategies.Monitor competitor activities.Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping etc) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.Develop and implement Annual Operating Plan for brand portfolioUndertake fieldwork to capture insights.Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategiesActively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.Divisional initiatives which are of significant impact to the business / organisation. (for eg revamping the specialty coverage, cross-functional projects/ therapy initiatives etc.)
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 5-10


Market Research | Marketing Strategy | Product /Brand Management
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