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Group Product Manager

Mumbai, MH
Job Code:
  • Manufacturing & Production
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Job Details

The person will be responsible to drive the growth of the design noted portfolioHis/her would be responsible to drive volume business and build new product/s.Focus on increasing profitability, manage promotion spendsShould be able to identify growth opportunities for the portfolio and be accountable of achievingPortfolio salesAssists in developing and executing the marketing & branding strategy to improve market share and reach.Monitors activities such as media, brand value proposition offered, brand activation, advertising concepts, pricing, packaging, and promotion.Ensures co-ordination within brands of the same category in order to ensure brand optimization.Ensures that brands leverage on the common market intelligence & consumer needs for the category.ResponsibilityEnsures that each brand identity and brand equity developed in alignment with the overall corporate brand.Monitors coordination between advertising & research agencies.Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.Scans the business environment to explore options for revenue generation from new and existing customers.Assumes responsibility of developing all brand extension strategies, along with the Marketing Head.Prepares all annual plans and budget planning activities for all brands within the category.Monitors brand wise budget vis--vis actual expenditure.Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, and Sourcing & HRD for product & brand related requirements.Develops systems across brand teams which facilitate better MIS and synergy of operations.Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.Ensures that distinct brand focus is maintained in all media activities simultaneously ensuring activities of one brand are not detrimental to another.Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellencSkill, Education, ExperienceThe person should have a good understanding of Pharmaceutical business.Ideal would be person who has 5-6 years of brand management experience and have successfully launched new brand/s.Graduation in Pharmacy/ Life sciences. MBA preferredShould be able to work effectively with sales team & cross functional teams.The person should be a go-getter, highly resourceful & have strong networking skills.Key Internal InterfacesMedia Manager For all media related issuesManager New brand development For all new brand launches and market testingSales For planning promotions deve loping marketing strategy and to get market feedbackR&D For new product developmentCorporate Communication For standardized brand propertiesLeadership (Must)Should be result oriented and should suggest ideas to drive portfolio growth.Should be able to foresee changes in market / therapyCoreShould be a team player and be able to adapt to Abbott culture.Should have exhibited initiative in tasks in current rolePerson should be creative in his approach. S/he should also have a strong strategy orientation & proven executional abilities.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 5-6


Business Analyst | Marketing Strategy | Product /Brand Management
Applying for this job will take you to an external site


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