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Growth Marketing Manager - Retention


Source:
TIMESJOBS.COM
Location:
Bengaluru, KA
Date:
18-11-2016
Job Code:
58313450
Categories:
  • Travel
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Job Details

Obsess over the funnel and set concrete goals to improve onboarding engagement and retentionDefine, pilot, and rapidly iterate customer-facing email activation and retention marketing strategies, from marketing strategy, to creative concepting, to deliverability, and KPI reporting.Partner with internal and external leaders (creative, site merchandising, engineering, acquisition marketing, and senior management) to deliver on cross-functional email projects with tight timelines, tight budgets, high visibility, and very material impact.Analyze marketing, transactional, and lifecycle customer email behavior data to report on effectiveness of existing initiatives and identify new opportunities.Drive the development and testing of approaches to deliver relevant, inspiring marketing campaigns to consumers that drive meaningful business growth.Leverage technology and analytics to enhance business goals; identify areas for improvement and drive implementation.Develop talent within the organization, ultimately managing analyst(s) to support email goals.What we're looking forStrong familiarity and passion for growth marketing, customer marketing, and retention.Strong technical understanding of marketing technologies associated with the role.Additional experience with additional marketing channels (paid, social, etc) preferred.Knowledge of email marketing levers and tactics with a track record of delivering value and measuring how email marketing contributes to broader business goals.Able to clearly and consistently work side-by-side with a broad range of functions across category management, marketing and site experience to deliver against complex initiatives.Experience developing and deploying email, and other digital campaigns, via third party service providers.Highly organized and detail oriented.Comfortable in a data-driven business environment.Positive, people-oriented, and energetic attitude.
Degree: M.Com. (Commerce) | M.Pharm. (Pharmacy) | M.Sc. (Science) | MA (Arts) | MBA/ PGDM | MCA/ PGDCA

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 2-7

Requirements

Marketing Strategy | Media Planning | Product /Brand Management
Applying for this job will take you to an external site

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