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Head-Digital Marketing and Online Business

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  • Banking & Finance
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Job Details

We believe we are a financial institution with the heart of a technology company. This belief drives our passion and ambition to be at the cutting edge of digital practices and embed digital at the heart of our marketing strategy.Over the years, we have built digital capabilities across various parts of the company. We are looking at someone who can take someone who can consolidate all our customer facing digital practices, create the overall strategic digital marketing footprint, and leverage technology to drive the next phase of growth for business. This position will directly and indirectly manage a team of more than 20 people, across digital engagement, marketing and capabilities development. KEY ROLES AND RESPONSIBILITIESDIGITAL STRATEGY Create and nurture the digital brand and its portfolio of practices and capabilities Codify long term digital marketing strategy Create the frameworks for each digital marketing practice and platform Define the blueprint of the ecosystem of consumer facing proprietary digital assets of the company Define the strategic blueprint for our mobile assets and the ecommerce platform Work with the cross-functional senior teams to influence the strategic direction of the above assets and initiatives Harness technology to find new ways to reach the consumer and generate insights from the consumers footprint Create a culture of test and learn by working with BI and Analytics. Drive various practices to embed this approach in their ongoing plans and through the various initiativesINTEGRATED DIGITAL MARKETING Translate business goals and insights into effective digital marketing strategies Create and execute a comprehensive content marketing strategy to build psychological Oversee multiple channels, formats and practices, and adjust the marketing mix to achieve desired objectives Leverage various platforms like Advertising platforms, listening tools, Campaign management platforms, Social platforms and alike, to orchestrate successful campaigns across the entire digital ecosystem Own and leverage all managed marketing channels including email, organic search, paid search, affiliates, app download campaigns, display advertising, and paid and social to drive traffic to digital assets Leverage content to drive influence through social media platforms and relevant third party platformsPERFORMANCE MARKETING Drive overall brand and business KPIs across all platforms and initiatives through the year Drive traffic and offtake growth on all devices (app, mobile site and desktop) through the various teams within the COE Drive analytics implementation & usage across all digital assets & leverage BI to improve metrics Own campaign ROI across all digital initiatives and improve returns on InvestmentENGAGEMENT Steer all engagements across various disintermediated businesses and ensure the entire digital marketing ecosystem is being leveraged effectively to deliver overall business objectives Work with senior members across various COEs within the function to ensure all earmarked plans and initiatives are executed within the stipulated time frames and as per plan Create a monitoring and reporting framework to ensure the above and to assess points of course-correction Single point ownership of business KPIs within the marketing function Basic qualifications ESSENTIAL SKILLS Deep understanding of technology-led marketing practices Strong combination of math and magic, bringing design, behavior and technology together Hands on experience of running large marketing programs, with experience in using data / insights & analytics to drive marketing decisions and strategy Solid understanding of digital marketing channels like SEM, Programmatic, Mobile Deep Linking, Cross Device Tracking, Remarketing and Display, and alike Ability to steer outcomes and bold strategic agendas through direct and indirect influence APTITUDE Leadership Team management and indirect influence Stretch, Speed and agility Manage change and ambiguity Passionate about possibilities Practicing philosopher Fine balance of math and magic
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce)

Experience: 14-16


Market Research | Marketing Strategy | Media Planning
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