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Head-Digital Marketing

Gurgaon, HR
Job Code:
  • Teaching
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Job Details

Spearhead digital marketing strategy and execution for the organization. Ensure leveraging all the digital marketing tools and platforms to maximize RoMI and meet organizational goals. Creating a high level digital strategy and optimizing performance of adwords campaign.Essential Duties and Responsibilities Formulate digital marketing strategyLead a team of digital marketers, designers and content writers (both in-house and external teams) Oversee planning and execution of digital marketing campaignso SEM & SMM o Display Campaignso Email marketing etc. o Programmatic Ad buyingMeasure and report performance of digital marketing campaigns with an eye on ROI and other KPIs. Optimize campaign performance by constant improvement and adoption of best practices.Deploy latest and cutting edge digital marketing strategies and growth hacks to scale website traffic, leads and conversions. Drive app download and constant engagement through the app.Improve design, UX and content of the site/app with the intent to drive visits and conversions. Drive SEO (on page and off page) and content based marketing (blogs etc.).Drive development of digital brochures, promotional videos etc. Manage multiple vendors (for digital marketing, creative design etc.).Co-ordinate with offline marketing team to ensure a unified communication. Qualification & Skill Requirements8 -12 years of experience in Digital Marketing and Technology. Hands on experience of the whole gamut of digital marketing (SEO, SEM, Social media, SMS Marketing, Email Marketing.Experience of driving digital marketing in B2C space, preferably for consumer online products. Experience of managing high traffic digital properties ideally, should have driven traffic/leads etc. from scratch to a significant volume in a short span of time.Strong experience in app marketing and good understanding on app ecosystem. Strong understanding of current online marketing concepts, strategies, best practice and growth hacks.Extremely strong in Google Analytics.
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 8-12


Internet/E-commerce | Project Leader/ Project Manager
Applying for this job will take you to an external site


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