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Head of Marketing

Bengaluru, KA
Job Code:
  • Teaching
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Job Details

DescriptionAs the Head of Marketing for India, you will lead our efforts to drive growth across our business, be a key driver of performance, and lead a team of highly engaged individuals. This opportunity will see you interact with the international management team and take leadership of the India GTM marketing business whilst enabling cross functional business units to support our growth. Primary responsibilitiesDevelop and execute integrated strategic marketing plans across SMB and Consumer channels across India. This role has direct accountability for revenue, customer targets and ROI, thus cross-channel marketing programs must link to measurable outcomes.Live an intimate knowledge of the diverse Indian market, competition, our customers and their needs and to represent this view with partners across Intuit.Instill a culture of marketing analytical rigor, testing, measurement, and use data to support decisions, holding the team accountable for testing and using the biggest levers that will drive business outcomesPartner with PM, service/sales, PR, finance and legal to safeguard Intuit and maximize the opportunity at hand. In particular, a close collaboration with offering leaders and the global marketing teams will help define delightful end-to-end customer solutions that customers in India really want to buy.Demonstrate a drive for innovation, grounded in customer insights and incorporating best practices from other companies and from within Intuit.Demonstrate entrepreneurial spirit and drive in creating new business and uncovering untapped market potential while focusing on the biggest opportunitiesQualificationsQualifications & experience required;Proven experience in growing an online, ecommerce or SaaS organisationA world class marketer who has a track record of driving direct and social, business to business customer acquisition & retention results, by focusing on critical few priorities to succeed and clearly measuring outcomes.Strong strategic thinking skills and ability to see the big picture while still enjoy rolling up his/her sleeves to execute the best marketing programs in the market.Proven capability of meeting and exceeding his/her business objectives and targetsTrack record of excellent partnering, collaboration and influencing across company functions, different cultures and complex time zones including virtual working with teams.Ability to skillfully represent Intuit with key external business partners. Specific experience identifying, selecting and partnering with high caliber agency partners is a must. Customer-centric mindsetA brand builder with proven strength in developing brands in online/social/mobile, experience with advertising, direct marketing, social programs and multi-channel messaging that wins with consumersProof of intense focus on the customer throughout career and a passion for finding deep, hidden customer needs and truths to drive competitive advantageMastery in producing compelling presentations and business cases, communicating clearly, outlining problems, targets, results and key insights Capability & passion for building a world-class teamGrooming talent by identifying key capabilities needed and actively coaching based on prior experience & best-practicesMotivating and identifying stellar talent to bring into the organization as our needs grow and team expands Flair for ambiguity and infectious can do attitudeDemonstrated ability and passion to excel within an environment of change, start up mentality and a drive for continuous improvement
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 10-15


Market Research | Marketing Strategy
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