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Head of Marketing

Gurgaon, HR
Job Code:
  • Travel
  • IT
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Job Details

Strategic planning. Develop marketing strategies based on strong analytics (including on costs, conversion, retention, LTV and ROI), set and meet deadlines in a fast paced environmentConsumer/B2C marketing. Develop fantastic and attractive B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty programmes nationally inIndiaCorporate/B2B marketing. Develop strong B2B marketing to attract SME and large businesses to Uber s sleek and super-competitive business offerings, secure contracts, develop accounts and manage relationships, including by helping build a business product sales team New product and city marketing launches. Help develop the marketing launch strategy and deliver on their execution to launch new, exciting products and open new cities in India in 2015 and beyondBrand and content. Work with the global, regional and national Communications teams to manage the voice & brand of Uber through content, advertising, email, blogs, and all social channels.Management and leadership. Lead a large and growing team of Marketing Managers and Senior Managers to execute on marketing and business development strategiesAnalysis. Utilize data-driven decision making to improve the performance of our marketing and business development efforts. Prioritize initiatives based on highest potential impact.WHAT YOU NEED TO KNOW/HAVE10 - 12+ years of marketing experience, preferably in a fast-paced startup environment or a larger company with a strong entrepreneurial cultureExperience with product marketing including marketing strategy, product positioning, brand strategy and user researchDemonstrated success in designing and delivering on marketing strategies and programmes, in both B2C and B2B environments and/or marketing/advertising agencies if possibleExperience making data-driven marketing and sales decisions using surveys, focus groups, A/B testing, and other analytical tools , and demonstrated business sense and intuition through successful marketing projects at scaleExtremely adaptable to change and ability to execute quickly, leveraging a teamA track record of having attracted, hired and/or managed and developed a large, high-performing team
Degree: MBA/ PGDM

Additional Degree: B.Com. (Commerce) | BBA/ BBM/ BBS

Experience: 10-12


Market Research | Marketing Strategy
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