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Lead : Media & Marketing

Kolkata, WB
Job Code:
  • Teaching
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Job Details

Planning, implementation and content development of marketing collaterals across locationsof ICA presence.Involvement towards internal and external corporate communication of the Group includingadvertisements, proposals, presentations.Coordination with the PR Agency, Advertising Agency, Media and Education ConsultantsWebsite/ Digital content management and communication planning including organizingcareer fairs and events.Marketing Management & Promotions - Implementation through the following(Identifying and developing potential market, Advertising through print and visualmedia, Brand Promotioning, Merchandising and Sales Promotion).Manage and Monitor the Marketing Budget , analyze and report on Monthly Basis.Developing all forms of communication and media planning for effectivecommunication to existing customers , corporate , trade and prospective customer community which includesa. Marketing Communication Procurementb. Printing Material and Promotional Material Procurementc. Above the Line Mass Media TV , Press , Radio & Outdoord. Below the Line Communication Colateral , Promotions, Events, Direct Mailerse. Project Coordinator in all research and new projects undertaken by the departf. Continuous Data Mining from various sources External Research & Inhouse Datg. Development of Brand Positioning and development of various schemes.h. Track and monitor set objectives for each campaign.i. Guide and supervise researches conducted by the research / creative agencies.j. Inhouse Research Manager for the Brand.k. Development of Promotional Material such as signage , literature and Mailers.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 6-10


Business Analyst | Marketing Strategy | Media Planning | Product /Brand Management
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