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Lead Nurture Specialist - $40K (Remote)


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  • IT
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Job Details

Do you have experience in lead nurturing and automation? Are you looking to contribute to a global marketing team and report directly to the VP of Demand Generation? If you're looking for your next great challenge, this job could be for you. About the Company GFI Software provides security and networking software for small and medium businesses. At GFI, we are centered on customer success. We pride ourselves on providing the security our customers need for success in their day-to-day operations. GFI team members are set apart by our shared passion for using software technologies to ensure our customers’ maximum success and satisfaction. The Role In this role you will be responsible for the overall lead nurture process and automation. To develop additional nurture streams as well as optimizing existing streams is a key aspect in this position.  You will own the technical, operational, and analytical implementation of all lead nurture activities. As such, your responsibility is to manage current programs, launch new initiatives, optimize current best-practices and help to expand the lead nurture activities. A successful candidate will be very analytical, self-starting, flexible, organized, and reliable. This is a full time position reporting directly to the VP of Demand Generation. Key Responsibilities Build, QA and execute emails including segmentation, AB testing, and promotions integration, ensure all emails deploy correctly. Test and optimize program elements to continuously improve KPIs, including email productivity, open rates, click through and unsubscribe rates. Serve as technical expert for email service provider to optimize reporting, targeting, and retention opportunities. Develop and maintain internal email program reporting. Contribute to broader demand generation efforts and operational excellence initiatives as needed. Compensation: $40k/year for a 40 hour productive week

Location: Global (remote)
We’re one of the few legitimate companies offering high-paying jobs that are 100% remote, work from home. You never have to fight traffic to the office again and you have the freedom to choose when and where you put in your 40 hours to be most effective each week.
To qualify, please provide a resume/CV demonstrating the required experience and skills. From there, to help us find the top 1% of talent, there will be a series of interviews and online skills examinations. We realize these are challenging and can require a decent amount of time - so we thank you in advance for your efforts.


Required Skills and Experience General knowledge of online marketing practices is required, as well as excellent written and spoken English language skills. Strong analytical skills are a must Applicants should also possess highly effective organizational, communication and IT knowledge. An in-depth understanding of the industry in which GFI operates is not required; however, you will be expected to become conversant in the subject. An understanding of Windows networking, security and related fields will be considered an asset. On-the-job training will be provided.
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