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Loyalty Program Manager

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  • Marketing & PR
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Job Details

Primary ResponsibilityDevelop and nurture relationships with all current and new clients Channel Management Shall be good at Concept selling to the clientsCustomer Proposition Management Should be able to manage client segment proposition & maximize value for client in each segment. Knowledge of selling memberships to loyal clientsUnderstanding the CRM & client loyalty product offering clearly E-commerce and hospitality industry understanding will be a plus.Building Relationship with the clients Knowledge of Brand BusinessKnow how to retain the clients Develop predictive models & targeting strategies to support Marketing effortsDevelop and execute a comprehensive cross sell, retention and growth strategy for existing clients, both for assets & liabilities. Value added offers and services to clients to improve customer engagementDesign and implement a Customer Life Cycle Management (CLCM) program to improve customer service & brand experience, increase product penetration and control attrition Production of regular performance monitoring across all marketing campaignsIdentification of enhancements within agreed parameters to optimise performance Help define KPIs for the project's success, take regular measurements, and report on the sameIndependently work with project sponsors and Finance team to estimate and track project budget and actual. Plan and schedule project timelines and milestones using appropriate tools.Skills Required Must be a confident communicator and presenterBe able to network and forge new relationships quickly Have good command over spoken and written EnglishBe able to grasp marketing & advertising concepts and new media information quickly Superior project management and time management skillsA wide degree of creativity and latitude Strong knowledge and understanding of current trends in digital media/social mediaSelf motivated with a positive and professional approach to management Candidates who can join quickly are preferredAbility to perform under pressure
Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 3-6


Channel Sales | Client Servicing | Relationship/Account Servicing
Applying for this job will take you to an external site


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