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Manager -Brand Marketing AS

Bengaluru, KA
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  • Manufacturing & Production
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Job Details

Job DescriptionJob PurposeTo develop a distinctive marketing strategy in line with the Brand vision and positioning through focused consumer insights, effective communication of brand expression and PR activities to build and strengthen the Brand Equity.Key Result Areas Supporting ActionsImpact the Brand FinancialsMonitor the marketing budget and expenditureMonitor % Sales from new developments/innovations in current category or a new categoryUnderstand, Define & Continuously track evolving consumer needsDefine & track the targeted customer in terms of demographic & psychographic profileUnderstand triggers influencing buying, buying process and shopping behaviorDevelop Relationships with agency partners to build & execute Communication & Marketing planFinalize selection of agency partners for execution of Marketing PlansPlan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brands Point of View Ensure efficient Media Planning & Buying Build communication plan for the CRM programDefine Brand Positioning & build a system to monitor brand performanceBased on the Target Group profile, work with the creative team to define the brand personalityDefine & maintain relevance of the value dimension of the brand- both tangible & intangiblesSet Up a tracking system to periodically monitor and provide feedback to the creative team on Desired vs. Actual Brand PositioningCustomer engagementIncrease No. of loyalty program membersPlan the marketing Campaign EffectivenessMonitor Social media presence scoresConsumer Insights Management efficiency ( Eg quality of Consumer panel Forum findings report/ Consumer research & analysis Reports)Build an Efficient Marketing Budget & Execute on agreed Brand ObjectivesDefine Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRMBuild Marketing Plans and Budget for executing on agreed objectivesInnovate in marketing execution to build marketing cost efficienciesEfficiency in marketing processesAgency ManagementMedia plan effectiveness wrt reach and frequencyAnnual Brand Plan Process efficiencyDrive Customer Engagement process under BE framework (RADAR Score)Institutionalizing Brand Equity measurement & process of improving it over timeMonitor competitive brand marketing activitiesTrack market research dataGather intelligence on competitor activity constantly and incorporate changes in marketing/ communication plan
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 10-12


Market Research | Marketing Strategy | Media Planning | Product /Brand Management
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