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Manager - Digital Marketing

Kolkata, WB
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Job Details

Work experienceAt least 2 years of work experience, from a digital marketing firm. Alternatively, experience in understanding the space and conceptualizing campaigns and tracking latest developments in the area should be demonstrated.Job DescriptionImplement/Improve SEO strategy to increase traffic and improve performance.Manage paid search campaigns - Google Ads, Facebook Ads and others, including keyword generation, ad copy writing, bid management and budgeting.Manage email marketing campaigns including copywriting.Create and execute new digital marketing campaigns - paid advertising and email marketing, to engage existing users and acquire new users.Work closely with the team to ideate, design and optimize marketing campaigns.Analyze and report on the effectiveness of marketing efforts and share recommendations to optimize and improve ROI.Will lead a team of three associates responsible for implementing the digital strategy of Collegify. What are we looking forHands on in-depth experience with Google Adwords, Webmaster tools, Facebook Ads Manager / Facebook Power Editor & Content Editor.Hands on experience with Google Analytics, Mixpanel, and/or other analytics platforms.Solid understanding of marketing, business and acquisition metrics e.g. CPA, CPL, CPC, LTV etc.Hands on experience with Mailchimp and other email marketing tools.Solid understanding of the nature of various social media channels to drive user engagement and acquisition.Strong communication, analytical, quantitative and problem solving skills.Experience in HTML/CSS and other scripting languages is a plus.
Degree: MBA/ PGDM

Additional Degree: BA (Arts) | B.Com. (Commerce) | B.Pharm. (Pharmacy) | B.Plan. (Planning) | B.Sc. (Science) | BBA/ BBM/ BBS | BCA (Computer Application) | Diploma-Other Diploma | B.Ed. (Education) | BHM (Hotel Management)

Experience: 2-7


Direct marketing | Market Research | Marketing Strategy | Media Planning
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