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Manager-Digital Marketing

Mumbai, MH
Job Code:
  • Retail & Wholesale
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Job Details

Forming the Media Objectives in accordance to the marketing objective andadvertising strategy.Projection of GRP & medium wise spends of all brands & its key competitorsat market level.Strategizing the choice of media vehicle, medium and their weights anddurations as per campaigns (Launch and Sustenance)Devising strategies to drive online traffic to the company/brand website.Tracking conversion rates and making improvements to the website.Developing and managing digital marketing campaignsUtilising a range of techniques including paid search, SEO and PPC.Overseeing the social media strategy for the company.Managing online brand and product campaigns to raise brand awareness.Managing the design/redesign of the company/Brand website.Improving the usability, design, content and conversion of the companywebsiteResponsibility for planning and budgetary control of all digital marketingEvaluating customer research, market conditions and competitor data.Review new technologies and keep the company at the forefront ofdevelopments in digital marketing.Creating cutting edge digital campaigns.Serving as a liaison to advertising agency, partners & Ad Networks.Media planning/Effective Buying for better CPM/CPC/CPCV/CPV.Setting up Google Search, YouTube, GSP & GDN campaignKeen eye to media details, industry trends, and capitalizing on opportunitiesfor business advancementRequirementsBachelor degree in Marketing.Qualified member of the CIM or equivalent.Experience managing PPC, SEO and Affiliate programmes.Strong understanding of current online marketing concepts, strategy and bestpractice.Experience in ecommerce, SEO, PPC, Email marketing, and social media.Previous experience in a similar digital marketing role.
Degree: M.Com. (Commerce) | M.Pharm. (Pharmacy) | M.Sc. (Science) | MA (Arts) | MBA/ PGDM | MCA/ PGDCA

Additional Degree: BE/ B.Tech (Engineering)

Experience: 5-10


Business/Systems Analysis | Client Server | Configuration/Release Mgmt | Internet/E-commerce
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